Bio/Contact
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I create unique experiences through design and storytelling.
My journey from the vibrant greenery and mountain landscapes of Corozal, Puerto Rico, to the world of design and event coordination is marked by creativity and strategic vision. With a passion for design and storytelling, I strive to transform concepts into unforgettable experiences.
As an Event Coordinator at BACARDÍ, I revitalized the events program, increasing frequency and generating over $250,000 in profits. My efforts attracted a diverse clientele and ensured seamless execution of more than 85 successful events across 2 years.
Before BACARDÍ, I thrived as an Audience Engagement Coordinator at Common Sense Media, where I executed a comprehensive social media strategy that delivered over 30 posts weekly in both English and Spanish. My commitment to enhancing the user experience for Spanish-speaking audiences resulted in impactful content curation that resonated with the community. I also showcased my creative flair at Apple, Inc. as a Programming Expert, orchestrating in-store and virtual events that authentically represented the brand and fostered community connections.
Starting my career as a Graphic Designer at Arte.Com, I developed compelling visual concepts that laid the groundwork for my creative and collaborative career. With an MFA in Cultural Administration and a BA in Audiovisual Communication from the University of Puerto Rico, I combine a strong educational background with practical experience. Bilingual in Spanish and English, I can bridge cultural gaps and am committed to delivering exceptional experiences that leave a lasting impact.